U.S. Automotive Wrap Films Market Size Is Anticipated To Reach USD 4.32 Billion By 2028

 U.S. Automotive Wrap Films Industry Overview

The U.S. automotive wrap films market size is anticipated to reach USD 4.32 billion by 2028, according to a new report by Grand View Research, Inc. The market is projected to register a CAGR of 18.8% from 2021 to 2028. The growing trend of company spending on automobile advertising and offering sponsorships to the automotive race teams to increase the visibility of the company is expected to drive the demand for automotive wrap films in the U.S.

 

Companies operating in consumer goods, food and beverages, tourism, electrical and electronics, and various other industries are using vehicles with automotive wraps for showcasing and advertising their product offerings. Companies operating in these industries hire vehicles from fleet owners and use customized wraps with company names and logos imprinted on them. Additionally, an automotive wrap film is a cost-effective solution, which maintains the original paint job and provides a high resale value for the vehicles. The minimum service life for good quality automotive wrap ranges from 5 to 6 years. The rising trend of hydro dipping poses a challenge in the growth of the U.S. market for automotive wrap films.

Automotive wrap films offer the flexibility to get the vehicle fully wrapped or semi-wrapped depending upon the requirement. These wraps can be a bit expensive than paint in the case of complex designs, however, with high quality, the overall return on investment in the case of automotive wrap films is high as compared to vehicle paint. Automotive wraps are a cost-effective option when the paint cost is expected to be very high, for example, in the case of racing cars, as these cars often require quick color and design changes depending upon their sponsors, company, and branding. The low cost of wraps as compared to vehicle paints makes it suitable for these applications, which, in turn, is anticipated to increase the demand over the forecast period.

Prominent players involved in the production of wrap films are focusing on product development and strategic initiatives with regional players to minimize the risk of expanding into a new marketplace. For instance, in October 2020, Arlon Graphics, LLC introduced cast wrap portfolio with FLITE technology. This product innovation enabled the company to cater to vehicle wrap installers with quick and easy installations with fewer rolls for wrapping.

 

U.S. Automotive Wrap Films Market Segmentation

Grand View Research has segmented the U.S. automotive wrap films market based on application and location:

Based on the Application Insights, the market is segmented into Heavy-duty Vehicles, Medium-duty Vehicles, and Light-duty Vehicles.

  • The light-duty vehicles application segment led the market and accounted for more than 53.8% of the revenue share in 2020. This high share is attributable to the rising demand for wrap films as a cost-effective solution compared to vehicle paint, especially for high-end vehicles such as Audi, Mercedes, Porsche, Volkswagen, and BMW.

 

  • Heavy-duty vehicles with graphics attract commuters’ interest and allow easy access to advertised information. Moreover, heavy-duty vehicles travel a long distance allowing access to millions of untapped people for the promotion of the company’s products and services. Different types of vinyl films are available for vehicle bodies and windows. For instance, in buses, the body is covered with opaque vinyl film while windows are covered with perforated and special quality films for maintaining visibility.

 

Based on the Location Insights, the market is segmented into Exterior, and Interior.

  • The exterior location segment led the U.S. automotive wrap films market and accounted for more than 90.0% share of the revenue in 2020. This high share is attributable to the fact that automotive wrap films are primarily utilized on hoods, doors, bumpers, bonnets, and other components.

 

  • Automotive wrap films protect the original paint job and easy cleaning of vehicles. Various automobile enthusiasts change wrap films frequently to give a new surface finish and color to the vehicles. Typically, automotive wrap films have a service life of 5 to 6 years.

 

Key Companies Profile & Market Share Insights

Companies operating in the U.S. market for automotive wrap films lay high emphasis on expanding their footprint in an attempt to drive their revenues and increase market shares. Companies are expanding their services in countries, such as Argentina, Colombia, Ecuador, Bolivia, French Guiana, El-Salvador, Brazil, and Chile, to cater to the rising demand for automotive wrap materials for commercial fleets in these economies.

Strategic partnerships, capacity expansions, and new product developments are the popular strategies adopted by a majority of players operating in the market. For instance, in June 2020, ORAFOL Europe GmbH introduced ORALITE VC 612 primarily used for fleet vehicles for marketing & advertising purpose and has a service life of 5 years. This product innovation will cater to fleet owners with high services of vehicle wraps.

Recent Developments

  • In May 2022, Avery Dennison invested 60 million euros in expanding its capacity and increasing its efficiency in manufacturing plants based in Europe. This includes a new automated warehouse and 5 new logistical buildings which are expected to open in 2024.
  • In June 2022, Hexis partnered with Bodyfence to launch 3 new adhesive films namely BFWIDE, DFENCEXTRM, and BODYFENCEXM.
  • In May 2021, Arlon Graphics, a pioneer in graphic film manufacturing globally, announced 3 virtual application demos. Installers of vehicle wraps are able to interact with technical experts easily and efficiently at these demo events and obtain hands-on experience with Arlon's FLITE Technology films.

Some of the prominent players operating in the U.S. automotive wrap films market are:

  • Avery Dennison Corporation
  • Arlon Graphics, LLC
  • 3M
  • VViViD Vinyl
  • Hexis S.A.

 

Order a free sample PDF of the U.S. Automotive Wrap Films Market Intelligence Study, published by Grand View Research.

 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

 

Contact:

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Grand View Research, Inc.

Phone: 1-415-349-0058

Toll Free: 1-888-202-9519

Email: sales@grandviewresearch.com

Web: https://www.grandviewresearch.com

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