Australia Kids Scooter Market: Non-Electric/Kick Segment Dominated With A Revenue Share

 Australia Kids Scooter Industry Overview

The Australia kids scooter market size is expected to reach USD 5.53 million by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 4.9% from 2021 to 2028. With changing lifestyles, riding a kids scooter is considered to be a fun activity, which is becoming increasingly popular among children during their leisure time with their friends. The activity is further supported by parents who encourage scootering for children in their day-to-day life as it helps in gaining self-confidence and traffic knowledge. Furthermore, daily scootering results in learning technical and mechanical skills.

The company, Micro Mobility Systems Ltd., offers training programs on safety and correct handling techniques on Micro Mobility Day. Every year, more than six thousand children participate in the training course. The course focuses on braking technologies as well as understanding and awareness related to danger. Such initiatives are expected to have a positive impact on product adoption, which, in turn, will fuel the market growth in the upcoming years.

With the growing demand for scooters among consumers in the country, the Australian government is changing laws in favor of electric scooter riders and owners. Governments are normalizing norms to boost the adoption of electric scooters to reduce traffic congestion, public transport overcrowding, and associated environmental and economic costs. For instance, in December 2019, the ACT government announced that they would be legalizing the use of electric scooters on footpaths and shared paths, following increased public demand. Canberra residents are now permitted to travel at speeds of up to 15km/h on footpaths and up to 25km/h in all other permitted locations.

Due to the ongoing coronavirus pandemic across the globe, nonessential businesses and the supply of such products have slowed down. According to the Australian Bureau of Statistics, as of April 2020, two-thirds of businesses across all sectors have been affected in terms of revenue or cash flow due to COVID-19, while about 1 in 10 businesses has stopped trading.

With nationwide lockdowns and shelter-in-place orders, people in the country have started to find new ways of passing their time. Fitness enthusiasts have been opting for physical activities such as cycling instead of going to the gym while kids have been engaging in outdoor activities like scooting. The Bicycle Network has urged the government to turn roads into bicycle lanes in order to ease the load on busy bike paths during the lockdown.

By product, the 2 wheel segment is anticipated to expand at the fastest CAGR from 2021 to 2028. These kids' scooters have two wheels, which are generally popular among older kids (more than 5 years) with a well-developed sense of balance. Additionally, these scooters can achieve higher speed and are designed to carry more weight. They are made of durable materials, such as airplane-grade aluminum. Shifting government focus toward greener modes of transportation is expected to promote the growth of the market in the coming years.

Electric kids scooter is expected to emerge as the fastest-growing type segment over the forecast period. In the Northern Territory, the Darwin city council announced that Neuron Mobility, Southeast Asia’s leading e-scooter sharing company, will be conducting a 12-month trial of e-scooters across 37 Darwin locations in January 2020. This is estimated to boost the product demand in the country.

The online segment is estimated to be the fastest-growing distribution channel over the forecast period. Increasing product visibility on amazon.com, Walk Bye, and Gumtree is the main factor driving the sales of kids scooters through the online channel. In addition, online portals provide 24*7 assistance, have a variety of products to choose from, and offer heavy discounts on branded products. Moreover, e-commerce retailers are expanding their presence in tier II and III cities and are focusing on improving delivery services. Comparison features on websites and a rise in direct-to-consumer offerings are also acting as catalysts for the growth of the online segment.


Australia Kids Scooter Market Segmentation

Grand View Research has segmented the Australia kids scooter market on the basis of product, type, and distribution channel:

Based on the Product Insights, the market is segmented into 2 Wheel, and 3 Wheel.

  • The 3-wheel segment dominated the market with a share of almost 65.0% in 2020. The segment is estimated to grow steadily during the forecast period. Enhanced features and multi-functionality are driving the demand for this product in the market.

 

  • The 2-wheel segment is expected to register the highest CAGR of 5.6% in terms of revenue from 2021 to 2028. Scooters with two wheels are generally popular among older kids with a well-developed sense of balance. Moreover, these scooters can achieve higher speeds and are designed to carry more weight. These are also made of durable materials, such as airplane-grade aluminum.

 

Based on the Type Insights, the market is segmented into Electric, and Non-electric/Kick.

  • The non-electric/kick segment dominated the market with a revenue share of 76.0% in 2020 owing to its low cost and easy usage. Kick scooters are mainly used by kids in the age group of 4-14 years as they are relatively less complex, and parents prefer that children begin learning how to ride a scooter with these variants.

 

  • The electric segment is expected to expand at the fastest revenue-based CAGR of 6.2% from 2021 to 2028. The ongoing development of electric scooters (e-scooters) has evolved into an international business, thanks to the growing popularity among children.

 

Based on the Distribution Channel Insights, the market is segmented into Online, and Offline.

  • The offline channel dominated the market with a share of 81.1% in 2020. This is attributed to the rising number of sporting goods retailing stores, resulting in increasing shelf space for the marketing of products. Consumers tend to purchase scooters for their kids from offline stores to find the right fit and understand the mechanism as well as functionality. 

 

  • The online channel is estimated to register the highest revenue-based CAGR of 5.6% from 2021 to 2028. Consumer interest in online shopping is increasing due to the convenience it offers, lucrative offers and discounts, home delivery options, and the availability of varied products. 

 

Key Companies & Market Share Insights       

The market is characterized by the presence of several well-established players. These players account for a considerable market share, have diverse product portfolios, and have a strong presence across the country. Moreover, the market includes small to mid-sized players, who offer a selected range of kids' scooters.

In this day and age, social media has become an essential tool for marketing various products. Many kids scooter manufacturers are building social media presence as it is proven to connect brands with customers, increase brand awareness, and boost product sales. For instance, Micro Scooters Australia collects snaps of celebrities and their children with Micro Scooters and uses these as a promotional tool. Several stars such as Hugh Jackman, Jessica Alba, Sarah Jessica Parker, Christian Bale, and Samantha Cameron have been snapped with their kids on the company’s Micro Scooter. This is expected to increase brand visibility and help the company boost its revenue growth. Some prominent players in the Australian kids scooter market include:

  • Micro Scooters Australia
  • Globber
  • Razor USA LLC
  • Fuzion Scooter
  • Radio Flyer

 

Order a free sample PDF of the Australia Kids Scooter Market Intelligence Study, published by Grand View Research.

 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

 

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